How to Write a Great Message to Passive Candidates

October 18 2013 by Borja Saldana
r58-120x120Virtual recruitment on job boards or professional communities often involves the opportunity to contact qualified passive candidates with information about career opportunities. People with certain skills are in very high demand, and those who frequent professional forums are likely to be inundated with messages from recruiters and hiring managers. To catch and keep a passive candidate’s attention, the most important thing to do is send a compelling first message. This can help a recruiter stand out among the dozens of messages a good passive candidate is likely to receive and start the recruitmentprocess off on the right foot.

Opening the Message

The key rule of opening a message is to place attention-getting information in the first sentence. It is perfectly acceptable to forgo an introduction, as the candidate will see who the message is from in the header and the signature.